What makes a god?
MUSEUM | STRATEGY | IMMERSIVE | EXPERIENCE DESIGN | NARRATIVE
Collaboration with the British Museum, London and UAL Central Saint Martins London.
Pray/ Prey was an immersive experience proposal for an exhibition to be held within Room 3 of the British Museum. The focus of the exhibition was a never-before-displayed 4m long unwrapped crocodile mummy- a manifestation of the Nile god Sobek, possible from near the Temple Kom-Ombo.
Our strategy intended to shift the design language of the exhibition from an object-centric to a me-centric experience designed around the visitor and to replace the conventional experience by immersive one for a long lasting and engaging relationship, thereby adding to the existing legacy of the British Museum.
Animal mummies have a dark history in Ancient Egypt of being revered to as godly manifestations as well as being sacrificed in millions.
The narrative strategy to the exhibition aimed to engage the visitors with the dualistic aspect of predator/ victim of the mummy by evoking an internal conversation in the visitors of Room 3 by creating a memorable experience which would extend beyond the Museum walls.
Liu Chang, Agnieska Szypicyn (Aga), Julija Grigorjeva, Shreya Tanna and Prachi Joshi